Creative Flow

An editorial series for Pitchfork Media, entitled Creative Flow.

The concept of getting in the zone, lost in your work, a topic which many creative people can relate to. Frankly, it’s the reason why I make art to escape from real life responsibility.  

Be water, my friend.

Quiet your Mind
The brain experiencing creative flow will also go into “transient hypofrontality,” a state where the prefrontal cortex–the center of our higher cognitive function goes on, and the home of our sense of self–temporarily deactivates.
The result is that the parts of our brain that are most responsible for impulse control and critical thought–the parts that make us experience feelings like anxiety and self-doubt–go quiet.

Client / Pitchfork Media     Art Direction / Noelle Roth      Illustration / Saiman Chow   

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