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Nike Vienna Store Mural

I was invited to create a 45ft x 25ft mural for the Nike Retail Store in Vienna.

The brief:
1. Design “Just Do It “ type across the mural.
2. Integrate athletes in motion.
3. Honor and celebrate Vienna's landmarks and iconography.
4. Stylistically expressive, gestural calligraphy.

In addition, the composition needed to factor in the location of the mural in relationship to the rest of the architectural elements in the building.

The most challenging part of the project was to find the balance between abstract and representational; static and movement, all the while trying to keep a consistent visual approach throughout.

This was a tough one to crack!

Client : Nike
Design : Saiman Chow