WHAT’S IN THE AIR

Promo for Nike’s Air Max Day 2019

I spent a good chunk of the early 2019  collaborating with the Nike team on this old-skool, gabber-dancing, nostalgia-filled time capsule.

Go inside some Air Max Icons to see what's in the air when they were created. You know, the  90’s, the simpler era of Chumbawamba, dial-up modem and snake mobile game. ︎



    
    


PROCESS & DEVELOPMENT

The assignment  was to establish a unique visual treatment for each AirMax that is inspired by the design of the sneaker and the cultural moment of the time. Here are some early explorations.




AirMax 90

AirMax 95




AirMax 97


AirMax 98


DIDN’T MAKE THE CUT

These are some of the visual developments that didn’t make it in the final animation.



I liked the idea of AirMax 90 hyvent orange is literally an orange  having it’s skin peel off.  Unfortunately, the idea got killed. 


Early AirMax720 Design, what a happy dude ︎


Did you know Aussie bikie gang love their AirMax 98?


That thanksgiving episode from Friends.


It’s the final countdown.....


Air Max 720 has the longest bubbles. 



Client / Nike     Creative Director / Colin Cornwel     Creative Producer / Adam Bordow     Direction / Saiman Chow     Visual Development / Saiman Chow     Animation: Saiman Chow + Macau Inc      Music / Antfood 


Mark

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