I spent a good chunk of the early 2019 collaborating with the Nike team on this old-skool, gabber-dancing, nostalgia-filled time capsule.
Go inside some Air Max Icons to see what's in the air when they were created. You know, the 90’s, the simpler era of Chumbawamba, dial-up modem and snake mobile game. ︎
PROCESS & DEVELOPMENT
The assignment was to establish a unique visual treatment for each AirMax that is inspired by the design of the sneaker and the cultural moment of the time. Here are some early explorations.
DIDN’T MAKE THE CUT