NIKE
DIGITAL CHAMPAIGN
What’s In The Air
I spent a good chunk of the early 2019 collaborating with the Nike team on this old-skool, gabber-dancing, nostalgia-filled time capsule.
Go inside some Air Max Icons to see what's in the air when they were created. You know, the 90’s, the simpler era of Chumbawamba, dial-up modem and snake mobile game.
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PROCESS & DEVELOPMENT
The assignment was to establish a unique visual treatment for each AirMax that is inspired by the design of the sneaker and the cultural moment of the time. Here are some early explorations.
AirMax 90
AirMax 95
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AirMax 97
AirMax 98
DIDN’T MAKE THE CUT
These are some of the visual developments that didn’t make it in the final animation.
I liked the idea of AirMax 90 hyvent orange is literally an orange having it’s skin peel off. Unfortunately, the idea got killed.
Early AirMax720 Design, what a happy dude ︎
Did you know Aussie bikie gang love their AirMax 98?
That thanksgiving episode from Friends.
